Our repertoire of methods:

Interview-Techniques
Explorative and projective interviews
Ethnographic interviews/ 'A day in the life' visits
Semi-structured interviews
Pair-interviews

Group techniques
Focus groups
Mini-groups
Verbal and nonverbal projective methods

Communication-Strategy-Analysis
Semiotic analyses
Copy pre- and post-tests
Product clinics
Mystery-Shopping

Innovation research
Creative workshops
Trend analysis
Delphi-studies

Usability tests, cognitive research
Complex test designs
Human Factors studies

Typical topics of our studies:

the product:
development and optimization of (new) product concepts and their tests, positioning among competitors

the design:
functional and communication performance

the name:
development and evaluation

the packaging:
positioning and coherence with the brand and product

the message:
pre- and post-tests for advertising campaigns and public relations

the target groups:
motivational studies, qualitative typologies, representations and attitudes, values, expectations and practices regarding the product field
the distribution:
sales strategy and practices