Founded in 1987, we are an independent market research institute based in in Berlin. Our main focus is on qualitative marketing and communication research for optimal decision making.

We understand marketing research as a transfer of know-how between the marketplace and your marketing strategy. We do not only work competitively, efficiently and professionally; we also make sure to treat all research objects with great sensitivity.

If you want to make well-founded decisions, work with us!

We deliver straightforward solutions to specific inquiries made to order.

Our qualifications are guaranteed by:

an international and highly qualified team

specific inside marketing knowledge, especially of the German and French markets

more than ten years of experience in international qualitative research projects

co-operation with a worldwide network of qualified partners

awareness of specific socio-cultural connections

close, personal communication and consultation with our clients

user-friendly presentation of research results

a wide range of methodological approaches and applications